I’m not going to point fingers at specific people, but unfortunately sometimes you see mistakes that you simply can’t let go. For example in my latest YouTube video, I reviewed examples of a good and bad email marketing campaign.
There are many reasons why subscribers don’t engage with an email, but some of the basic ones are the copy, the font (sometimes it’s too small) and being bulky.
In a survey I did 2 months ago, I found out that the biggest reason my subscribers weren’t engaging with my content was the style of my email copy.
I used to write long paragraphs and long sentences, while what my subscribers wanted (in fact anyone who opens an email) was a simple and short email with short sentences.